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About Us

within exterior nighttime

Within.......

  In 2004, when Michelle Blunk opened Conceptual Designs, Inc., a commercial interior design service firm, her passion was there, but the journey required a tremendous amount of work and planning to get to where the companies are today.


After 9 years of creating functional and beautiful commercial spaces, 2013 brought with it an opportunity. Conceptual Designs entered the residential design market with the purchase of Interiors by The Sewing Room, a 35 year old custom drapery workroom in downtown East Moline, Illinois.  This addition brought diversity to the commercial design firm and opened up opportunities for the company to grow, both in commercial window coverings and residential drapery and upholstering.


In 2017, a 40+ year old residential furniture store, State Street Interiors, Bettendorf, Iowa, became the next addition to the service offerings of Conceptual Designs.  This company came with a team focused on designing for homes, a great reputation and a residential furniture storefront. This acquisition provided the opportunity to transition their commercial design relationships to their clients homes and to continue to service the long list of past Quad Cities clients.


Also in 2017, Once Again Furniture & Accessories, a Bettendorf, Iowa furniture consignment store, was added to their offerings.  A belief in leaving the planet a better place, allows us to take in used products when new ones are sold.  These gently used furniture and accessories get a new life and we keep them out of the landfill.


In 2019, clarity was needed to harness the uniqueness of the companies offerings.  The team got together to brainstorm and the name WITHIN was born.....we provide anything within your four walls!


The WITHIN story is one of professional service, of a caring and supportive team which puts you first and follows through on every detail from start to finish. We believe you are a product of your environment and our passion is curating the best spaces to live in. 


Our job is to listen, watch, and understand you… then design for you. After all, we are creating a space in your home for you to enjoy and that all starts with a conversation… how do you want to feel in your home?  

Meet our Designers!

  We are a group of experienced, talented and caring design professionals 

who are problem solvers at heart. 


We do more than sell you furniture. We ensure what you're purchasing solves your design dilemma, fits your budget and compliments your lifestyle.

 

Michelle

Registered Interior Designer

Owner

    Meet our Support Team!

    From the minute you step into our design studio, everyone on our team is working towards you having a great experience.


     

    Debbie

    Administrations Assistant 

      Let our "problem solver" Commercials show you what we do!

      Design for new construction homes

      We help you make decisions for everything that's needed

      for your new construction home!

      Design for existing homes

      Just moved into a new home or ready to remodel your 

      existing home?  We will create a new look for you by integrating

      existing elements with new elements!

      Window Treatments

      Do you need help with blinds, shades and draperies?  Our designers are the most creative and knowledgeable and can guide you to a solution that fits your aesthetic, lifestyle and budget.  With our in house drapery workroom, we're able to monitor and maintain the high level of quality and service that we're know for.  Call us today for a consultation!

      Design for petite projects

      Don't have grand plans for an entire home makeover?  Don't worry,

      most of our work comes from clients who want to freshen up one

      room, need new furniture pieces, want to update window treatments or have a furniture piece to reupholster.  We love any size of project, so call or stop in today!

      Contact Us

      Get in touch and let's start a project!

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      Within

      1733 State Street, Bettendorf, Iowa 52722, United States

      563-359-1655

      Hours

      Today

      Closed

      Monday - Friday: 10am - 5pm

      Saturday - Sunday: By Appointment

      Within by conceptual designs

      1733 State Street bettendorf IA 52722

      563-359-1655

      Copyright © 2025 Within - All Rights Reserved.

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